Nokia PureView technology as well as, Nokia 808 featuring it explained in detail by Nokia

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Pretty amazing news out earlier today, no?? But must be honest the real cherry on the cake was the announcement by Nokia of their new revolutionary pro imaging technology – PureView. Just a couple of days ago we saw a video released by Nokia hinting about this with some spectacular images that left people speechless to say the least, what we never expected was this

So what is Nokia PureView?? 

Nokia PureView Pro imaging technology is the combination of a large, super high resolution 41Mpix with high performance Carl Zeiss optics. The large sensor enables pixel oversampling, which  is explained in detail in the white paper below but in a nutshell it means the combination of many pixels into one perfect pixel. PureView imaging technology is the result of many years of research and  development and the tangible fruits of this work are amazing image quality, lossless zoom, and superior low light performance.

A revolution in imaging

PureView Pro imaging technology doesn’t represent a step change for camera smartphones performance, so much as a quantum leap forward. The first device to feature Nokia PureView Pro camera technology is the Nokia 808 PureView, which gives people the means to take better images and video footage than ever before. Nokia PureView Pro turns conventional thinking on its head. It dispenses with the usual scaling/interpolation model of digital zoom used in virtually all smartphones, as well as optical zoom used in most digital cameras, where a series of lens elements moves back and forth to vary the magnification and field of view. Instead, Nokia’s taken a completely new road.

The result?

Unprecedented camera control and versatility, combined with truly spectacular-quality images and video. Nokia 808 PureView sets new industry standards — it will give you around 3x lossless zoom for stills, and 4x zoom in full HD 1080p. For 720p HD video, you’re looking at 6x lossless zoom. And for nHD (640×360) video, an amazing 12x zoom!

Awesome, isn’t it?? This is just the tip of the iceberg – here is the white paper released by Nokia for your reading, so for full specs etc on this great new technology, just follow the link below:

Nokia PureView imaging technology explained

Related articles that might be of interest:

• After 5 years in the making, a new industry standard is achieved with the first in a range of high end experiences based on exclusive Nokia PureView imaging technologies.
• Nokia advances on its new strategic direction and rolls out range of new mobile devices and services at Mobile World Congress
• Nokia 808 Pureview crowned Best new Mobile Handset, Device or Tablet at Mobile World Congress 2012